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Article Search Advanced Search Sim Video Invests in RED ONE By Neal Romanek Sep 18, 2007, 03:00 On August 31, 2007, RED Digital Cinema Camera Company officially delivered the first 25 RED ONE cameras on order. After much delay, these recipients were able to join the privileged ranks of industry professionals like Academy Award Winning Directors, Peter Jackson (Lord of the Rings) and Steven Soderberg (Traffic and Oceans Eleven) who have had their REDs for months. The camera recipients have since been rigorously testing the cameras and comparing this new imaging tool to other HD and film acquisition cameras and are eagerly posting their findings on forums like www.reduser.net. Sim Video, who has closely followed the progress of the RED ONE camera since it was first announced in 2005, has long anticipated the release of this new 4K capable camera. With more producers calling in weekly, Sim saw quickly that they would need a larger arsenal of REDs to meet the expected demand that will follow its full scale release. With 25 REDs already on order Sim Video bumped their PO to 50, making theirs one of the largest orders placed by any rental house in the world. “We have always embraced new formats and technology,” said Rob Sim, President of Sim Video. “and like any of the products we’ve added to our inventory, the RED ONE will undergo a significant amount of testing before we release it to our clients. We have been in close contact with one of first camera recipients and while it seems the RED is proving itself to be a quality camera, we recognize that this product is still in its infancy - we do however look forward to having our engineering department evaluate the camera first-hand.” Sim Video is scheduled to receive their first delivery of RED ONE cameras and accessories by October 2007. With offices across Canada, the USA and new office in China, Sim Video is recognized as a leading video equipment rental facility offering the latest in HD and SD video equipment rentals including a full range of Cinestyle cameras and lenses to visually enhance any production. Sim Video offers workflow solutions to through their post production rental arm which boasts the latest in Avid and Final Cut Pro editing tools and, LANshare storage to complete any production. For more information, contact John DeBoer at Sim Video (416) 979-9958. Email this article  Printer friendly page