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Article Search Advanced Search Stereo Converting 3-D Masses By Carolyn Giardina Aug 30, 2008, 05:21 Stereo Pictures is expanding its business as it begins to launch its process of converting movies to stereoscopic 3-D. According to Stereo co-president Phillip Rhee, the goal is to help studios convert libraries of titles to provide the content needed to move the 3-D business to theaters, homes and mobile devices. It also has its sights on new titles and the games market. The company is beginning technology deployment and recently brought in new partners: former Warner Bros. execs James R. Miller and Dan Romanelli. Stereo proprietary technology, developed at its R&D site in Korea and designed to convert any digital format to a 3-D format, will be deployed in service bureaus in Los Angeles and Korea. Once set up, the company estimates that it could convert a title in as little as a month and a half. Filmmakers would participate in the conversion. "The marriage of technology and art is critical," Rhee said. Click www.hollywoodreporter.com for the whole story. Email this article  Printer friendly page