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Article Search Advanced Search Studios Ogle Future of 3-D By Staff Dec 2, 2008, 14:21 The 3-D format is a boon to both studios and exhibitors, and it's here to stay -- or it will be, as soon as the credit markets thaw. That was the message from Monday's speakers at the 3-D Entertainment Summit in Century City. In a panel discussion on 3-D distribution, National Assn. of Theater Owners prexy John Fithian said that 3-D is "the value add" that theater owners have been looking for to spur their transition to digital projection. "This is the technology of the future, and it's going to be here for a long time," Fithian said. Theater owners are demanding more 3-D product, he said, and credited the studios with holding up their end with a generous slate of 3-D titles in 2009. But the economic downturn is putting a crimp in plans for the format. "We have several significant digital cinema models and plans that are very close to completion, about 25,000 screens all in all, but the credit crunch has put a temporary block on those deals rolling out," Fithian said after the panel. Imax chairman and prexy of filmed entertainment Greg Foster said it's clear the majors have made their bet on stereo, but "it's like a game of 'Chutes and Ladders.' The credit crunch is a chute. But we'll get back up again." Click www.variety.com for the whole story. Email this article  Printer friendly page