VFX Pro  
2-POP | Cinematographer | Digital Cinematography | Design In Motion | Government Video | VFX Pro | Videography
 
Creative Planet's
Digital Production Buzz
Podcast

CPC Home
2-POP Forums

Send news to 2-pop
news@creativeplanet.com


Jobs
Sign up for your free
e-newsletter

Advertise on the Sites
Digital Cinema Society
Hollywood Post Alliance


CPC Contact info

creativePLANET Communities
810 Seventh Avenue, 27th Floor
NY, NY 10019
Tel: 212.378.0400
 

  News    
Article Search Advanced Search

Third Floor Selects InterSense Technology to Support Film Previsualization

By Katie Makal

Oct 28, 2008, 03:53

The Third Floor has expanded its InterSense IS-900 virtual camera motion tracking system to broaden its real-time previsualization capabilities. To date, the company has used an IS-900 system for two Robert Zemeckis animated films, Beowulf (2007) and A Christmas Carol (2009), as well as in the development of Blizzard Entertainment’s Starcraft II video game, with additional projects in progress.

By leveraging InterSense’s virtual camera technology, The Third Floor is able to efficiently and effectively capture pre-vis scenes, or “animated 3D storyboards,” inside a real-time virtual environment. With the InterSense system, The Third Floor can easily “scout” virtual locations and discover the best camera angles from which to shoot the action. In addition, The Third Floor uses the virtual camera to shoot final animated performances with the same level of handheld fluidity and real-time response cinematographers expect when shooting live-action films. The Third Floor uses InterSense interface software to drive Autodesk MotionBuilder, a real-time 3D display engine, providing directors with total stylistic control over the design of their shots.

“The InterSense virtual camera system is making our previsualization process even more collaborative, by allowing our teams to literally put the camera back in the hands of the filmmakers with whom we work,” states Chris Edwards, co-founder and CEO of The Third Floor. “We are thrilled with what the IS-900 system enables us to do today, and we’re excited to continue our relationship with InterSense as we devise new ways to enhance the previsualization experience.”

“We are very proud to partner with The Third Floor, helping them leverage the power of motion tracking technology to innovate new previsualization techniques,” says Dean Wormell, director, Visualization & Simulation Applications Marketing, InterSense. “The Third Floor is a leader in the pre-vis world, providing its commercial, game, and feature film clients with streamlined workflows that allow complex live-action and CGI projects to be completed efficiently, with higher quality and lower production costs than were traditionally possible.”

About The Third Floor
The Third Floor is a Los Angeles-based digital studio founded by six former Lucasfilm previsualization artists who worked on Star Wars: Episode III—Revenge of the Sith from the “third floor” of George Lucas’ Victorian mansion. After designing elaborate sequences for George Lucas and Steven Spielberg, The Third Floor began offering the same state-of-the-art pre-vis to clients around the world.

Since 2004, the studio has designed a wide range of commercials, feature films and video game cinematics, including elaborate sequences for films including Beowulf, Cloverfield, The Chronicles of Narnia: Prince Caspian, Fantastic Four: Rise of the Silver Surfer, Valkyrie and Eagle Eye, as well as cinematics for Sony Computer Entertainment’s Lair and Electronic Arts’ Command & Conquer: Red Alert 3.

Further Reading


Email this article
 Printer friendly page


 

 
















  Copyright 2007 © NewBay Media, LLC.

Audience Voting Equipment for Interactive Meetings & Events
Create exciting and valuable audience polling & game show events by using wireless audience response keypads with audio visual presentation equipment.
Buy Audio, Video, VGA Cables Here
Offers audio, video, component video cables and VGA cables up to 150ft. Free, same-day shipping on orders over $150.00.
Mitsubishi Home Theater Projectors & Accessories
Award-winning DLP Projectors. Have the cinema experience in the comfort of your own home. Huge selection of projectors and accessories.