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VFX Pro

F/X House Going Into Producing
By Adam Dawtrey, Variety
Mar 17, 2008, 04:45

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Fresh from winning its first Oscar for the armored bears and icy wastes of The Golden Compass, U.K. visual effects house Framestore CFC is dipping its toe into film production in its own right.

The company's new Framestore Features arm is backing Richard Linklater's Me and Orson Welles, currently shooting on the Isle of Man, a coming-of-ager set in 1930s Broadway starring Zac Efron; Chris Smith's supernatural thriller Triangle, set to roll next month in Australia; and a slate of five genre movies from new Northern Irish outfit Generator Entertainment, starting with Paddy Breathnach's Red Mist.

Framestore is investing in the movies as an exec producer -- but more importantly, it is providing its technical expertise to open up creative horizons for filmmakers operating at budget levels where state-of-the-art f/x are not usually an option.

"The idea is to use our vast toolbox of toys in a way that small and medium producers don't normally think is possible for them" says Steve Norris, Framestore's managing director of film. "People think this technology is the prerogative of very large- budget films, and that's not necessarily the case."

Click www.variety.com for the complete story.

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